Use the program as a vehicle to collect data from the competition. Collect data from all the types of stakeholders defined by the program. For example, startups who participate to become selected for a program, the jury members who might be ranking them, e-mails or Facebook ids from the public voting (public voting is part of the framework) and more.

Create quality networks based and relationships between the stakeholders from your program and your organisation by inviting them to the program in different roles. Use the communication channels and associated event activity to strengthen the relationships and create ambassadors for the program and your organisation.

Create a brand with a strong narrative as a communication vehicle to reach target groups outside the reach of your main organisation. Position the program brand next to your main brand or position the program brand as a more independent brand.

Use the communication channels from the program brand to communicate offers and specific narratives directly related to the program or messages you want to expose to the program's network.

Combine and, if needed, adapt your existing sales funnels to the networks, datasets (mailing lists) and the communication channels of the program to increase sales.

Use the program to create awareness and to attract the exact innovation ecosystem stakeholders you are interested in for different types of event activities.

Use the program as a vehicle to source startups, ideas and talent for your Corporate Venture Building program.

Get access to investment opportunities through the data from startups collected from your competition.

Use the program to source the right leads to participate in an accelerator program as well as other stakeholders you would like to involve in the accelerator program.